Mar 18, 2011 3 Comments by

Our latest Body Shops project created for its Community Fair Trade department:
A brief insight into the amazing collaboration that exists between the communities of Northern Ghana and the Body Shop. Its all about empowering women through trade… at the very least a positive indication of the ethos that is Anita’s legacy.

THE BRIEF: Encapsulate the story of Shea production and the positive impact it has on the communities of the Northern regions of Ghana.

Unfortunately there wasn’t the budget or time for trip to Ghana;  Armed with some handy cam footage filmed by one of the body Shop  team on a recent trip,  we set to work trawling through 7 hours of footage…. Ultimately we decided to set  the piece around two simple interviews revealing the essence of the project: Madame Fati Paul:  the chairwomen of the Ghanaian organization supplied the heart felt path that we would cut to. Peter Stedman (Senior Community Trade Buyer for TBS) seriously knew his stuff and encouragingly showed a genuine emotional investment in what we does… great to see.  Creative director on the project Duncan Wilson

In summary: This project was exactly in the vein of work that we love: heart felt and out there… Lets hope its of sufficient value to nudge  TBS execs  into allocating money for more projects like this. After all they have hundreds of  positive stories to tell…. about time they started highlighting them.









THE CLIENTS REACTION: Head of TBS Community Trade comments:

This is the best community trade film we have ever had made… great work

Now that’s the sort of feedback we like




About the author

National Geographic correspondent for the 2016, globally distributed, prime-time series of EXPLORER, Justin Hall is an Emmy-nominated documentary filmmaker, broadcaster and journalist. He is also a Fellow of the UK’s Royal Geographical Society, specializing in hi-tech digital storytelling technologies. In the course of reporting on issues across the board from illegal wildlife trade, deforestation, gold mining, cocaine production, child slavery, piracy on the high seas and more, Justin has covered a lot of ground: From helicopter raids on cocaine factories in Bolivia to tracking down arms dealers in Moscow, he’s hitchhiked a ride on a rusty Russian jetfighter and was one of the first to use tech to champion the rights of tribal peoples back in 2000. His passion for environmental, cultural and tribal issues was cultivated through his early work with Academy Award-nominated anthropologist and filmmaker Jean Pierre Dutilleux on the series ‘Tribal Journeys’. An avid storyteller in all its forms, Justin continues to crisscross the globe, with recent investigations taking him to Sudan, Saudi Arabia, Belize, Borneo, Somalia, Colombia, Congo DRC and three visits to Libya. Armed with a smile and nothing but good intentions, Hall is not your standard correspondent.


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